Editorial Planning
Themes and priorities planned against business moments and seasonality.
Part of Content, Social & Creative, in Capabilities. Content, Social & Creative carries the message to the right audiences, in the right formats.
Signs it is time
- Content misses key business and regional moments.
- Topics are chosen at the last minute.
- Ramadan and other seasonal periods are planned too late.
How the work runs
- 01
Map business priorities and regional calendar moments.
- 02
Plan themes by period.
- 03
Allocate formats and channels.
- 04
Review the plan with stakeholders.
Typical outputs
Outputs depend on scope, which the diagnostic defines. Typical outputs include:
- Editorial plan
- Theme calendar
- Seasonal content priorities
Measured against what it changes
Measured by on-time delivery against the plan, and by performance in priority periods. Targets are agreed before work begins, and labelled as targets until they are achieved and verified.
- Target agreed before work begins
- Verified result every number sourced
Direct answers
Can Editorial Planning be engaged on its own?
Yes. It can run as a defined project or as part of a wider Content, Social & Creative engagement. Either way, the work starts from how it connects to the rest of your growth system.
Start with a diagnosis.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.