Retargeting
Sequenced follow-up for people who showed intent but didn't convert.
Part of Performance, in the Qonver Growth System. Performance turns that direction into measurable demand.
Signs it is time
- Most visitors leave without acting.
- Retargeting shows the same ad to everyone.
- Frequency is uncontrolled.
How the work runs
- 01
Segment audiences by intent signals.
- 02
Sequence messages by stage.
- 03
Control frequency and exclusions.
- 04
Respect consent requirements.
Typical outputs
Outputs depend on scope, which the diagnostic defines. Typical outputs include:
- Retargeting audiences
- Message sequences
- Performance reports
Measured against what it changes
Measured by incremental conversions where this can be tested, and by cost per result compared with new-audience campaigns. Targets are agreed before work begins, and labelled as targets until they are achieved and verified.
- Target agreed before work begins
- Verified result every number sourced
Direct answers
Can Retargeting be engaged on its own?
Yes. It can run as a defined project or as part of a wider Performance engagement. Either way, the work starts from how it connects to the rest of your growth system.
Start with a diagnosis.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.