Attribution Frameworks
An agreed, explainable way of crediting channels, with its limits stated.
Part of Intelligence, in the Qonver Growth System. Intelligence turns activity into verified numbers and the next decision.
Signs it is time
- Every channel claims the same customer.
- Budget decisions depend on last click.
- Leadership doesn't trust attribution reports.
How the work runs
- 01
Review what your data can support.
- 02
Choose and document an attribution approach.
- 03
Combine it with tests where possible.
- 04
State its limits in every report.
Typical outputs
Outputs depend on scope, which the diagnostic defines. Typical outputs include:
- Attribution approach
- Attribution reporting
- Documented limitations
Measured against what it changes
Measured by whether attribution is used in budget decisions, and how its results compare with tests. Targets are agreed before work begins, and labelled as targets until they are achieved and verified.
- Target agreed before work begins
- Verified result every number sourced
Direct answers
Can Attribution Frameworks be engaged on its own?
Yes. It can run as a defined project or as part of a wider Intelligence engagement. Either way, the work starts from how it connects to the rest of your growth system.
Start with a diagnosis.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.