GA4 Architecture
Properties, events, key events and audiences configured for your business model.
Part of Intelligence, in the Qonver Growth System. Intelligence turns activity into verified numbers and the next decision.
Signs it is time
- GA4 was migrated without being redesigned.
- Important events aren't tracked.
- Reports don't reflect how the business works.
How the work runs
- 01
Design the property and data-stream structure.
- 02
Define events and key events for your model.
- 03
Configure audiences and integrations.
- 04
Document the setup.
Typical outputs
Outputs depend on scope, which the diagnostic defines. Typical outputs include:
- GA4 design
- Configured property
- Documentation
Measured against what it changes
Measured by event accuracy against test transactions, and by agreement with CRM figures. Targets are agreed before work begins, and labelled as targets until they are achieved and verified.
- Target agreed before work begins
- Verified result every number sourced
Direct answers
Can GA4 Architecture be engaged on its own?
Yes. It can run as a defined project or as part of a wider Intelligence engagement. Either way, the work starts from how it connects to the rest of your growth system.
Start with a diagnosis.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.