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Qonver
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Performance / Performance & Media

Meta Advertising

Campaigns across Facebook and Instagram, structured for testing and attribution.

Part of Performance, in the Qonver Growth System. Performance turns that direction into measurable demand.

When it is needed

Signs it is time

  • Meta spend is growing faster than results.
  • Campaigns are hard to compare.
  • Creative fatigue sets in quickly.
What the work involves

How the work runs

  1. 01

    Structure accounts and campaigns for clear testing.

  2. 02

    Build audiences from your data and the platform's.

  3. 03

    Run and rotate creative tests.

  4. 04

    Connect conversions to the CRM where possible.

What you receive

Typical outputs

Outputs depend on scope, which the diagnostic defines. Typical outputs include:

  • Campaign structure
  • Live campaigns and tests
  • Performance reports with sources
How it is measured

Measured against what it changes

Measured by cost per qualified result, reconciled between Meta's reporting and your CRM. Targets are agreed before work begins, and labelled as targets until they are achieved and verified.

  • Target agreed before work begins
  • Verified result every number sourced
Questions

Direct answers

Can Meta Advertising be engaged on its own?

Yes. It can run as a defined project or as part of a wider Performance engagement. Either way, the work starts from how it connects to the rest of your growth system.

Start a conversation

Start with a diagnosis.

Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.

You don’t need a complete brief to start the conversation.