Customer Journey Mapping
How customers actually move from first contact to purchase and repeat, and where they drop out.
Part of Consulting, in the Qonver Growth System. Consulting sets the direction the rest of the system executes.
Signs it is time
- Customers fall out between marketing and sales.
- Teams describe the journey differently.
- Conversion is weak, but nobody knows at which step.
How the work runs
- 01
Map each stage, touchpoint and owner.
- 02
Combine data with customer and team interviews.
- 03
Identify drop-off points and their causes.
- 04
Prioritise the fixes with the biggest effect.
Typical outputs
Outputs depend on scope, which the diagnostic defines. Typical outputs include:
- Journey map by segment
- Drop-off and friction analysis
- Prioritised improvement list
Measured against what it changes
Measured by conversion between journey stages, read from analytics and CRM before and after changes. Targets are agreed before work begins, and labelled as targets until they are achieved and verified.
- Target agreed before work begins
- Verified result every number sourced
Direct answers
Can Customer Journey Mapping be engaged on its own?
Yes. It can run as a defined project or as part of a wider Consulting engagement. Either way, the work starts from how it connects to the rest of your growth system.
Start with a diagnosis.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.