Channel Strategy
The role each channel plays, how channels hand off to each other, and how budget follows performance.
Part of Consulting, in the Qonver Growth System. Consulting sets the direction the rest of the system executes.
Signs it is time
- Every channel is asked to do everything.
- Budget is split by habit.
- Channels compete for credit instead of working together.
How the work runs
- 01
Define each channel's role in the customer journey.
- 02
Set the handoffs between channels.
- 03
Link budget allocation to measured performance.
- 04
Set channel-level targets.
Typical outputs
Outputs depend on scope, which the diagnostic defines. Typical outputs include:
- Channel role map
- Budget allocation principles
- Channel targets, labelled as targets
Measured against what it changes
Measured by each channel's contribution to agreed outcomes, using the attribution approach agreed with Intelligence. Targets are agreed before work begins, and labelled as targets until they are achieved and verified.
- Target agreed before work begins
- Verified result every number sourced
Direct answers
Can Channel Strategy be engaged on its own?
Yes. It can run as a defined project or as part of a wider Consulting engagement. Either way, the work starts from how it connects to the rest of your growth system.
Start with a diagnosis.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.