Information Architecture
Structure and navigation that match how buyers look for information.
Part of Digital Experience, in Capabilities. Digital Experience is where demand is converted, captured and measured.
Signs it is time
- Visitors can't find what they need.
- Navigation reflects the organisation chart, not the buyer.
- The site has grown without a plan.
How the work runs
- 01
Understand how audiences look for information.
- 02
Design the sitemap and navigation.
- 03
Plan page types and content hierarchy.
- 04
Test the structure with users.
Typical outputs
Outputs depend on scope, which the diagnostic defines. Typical outputs include:
- Sitemap
- Navigation design
- Page-type definitions
Measured against what it changes
Measured by task completion in testing, navigation use, and search behaviour on the site. Targets are agreed before work begins, and labelled as targets until they are achieved and verified.
- Target agreed before work begins
- Verified result every number sourced
Direct answers
Can Information Architecture be engaged on its own?
Yes. It can run as a defined project or as part of a wider Digital Experience engagement. Either way, the work starts from how it connects to the rest of your growth system.
Start with a diagnosis.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.