Google Advertising
Search, YouTube and display campaigns built around intent and conversion quality.
Part of Performance, in the Qonver Growth System. Performance turns that direction into measurable demand.
Signs it is time
- Search spend goes to irrelevant queries.
- Conversions are counted but don't become customers.
- Brand and generic search are mixed together.
How the work runs
- 01
Build keyword and intent structures.
- 02
Pair ads with the right landing pages.
- 03
Bid against qualified conversions.
- 04
Feed CRM outcomes back into optimisation where possible.
Typical outputs
Outputs depend on scope, which the diagnostic defines. Typical outputs include:
- Account structure
- Live campaigns
- Search-term and performance reports
Measured against what it changes
Measured by cost per qualified conversion and pipeline value, read from Google Ads, GA4 and the CRM. Targets are agreed before work begins, and labelled as targets until they are achieved and verified.
- Target agreed before work begins
- Verified result every number sourced
Direct answers
Can Google Advertising be engaged on its own?
Yes. It can run as a defined project or as part of a wider Performance engagement. Either way, the work starts from how it connects to the rest of your growth system.
Start with a diagnosis.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.