Influence managed with performance discipline.
We structure creator partnerships around strategic fit, audience relevance, execution quality and measurable campaign objectives.
Reach and trust, measured like everything else.
Influence builds reach and credibility where paid media can't on its own. It takes its positioning from Consulting, shares audiences and amplification with Performance, carries tracking into the CRM through Automation, and is measured by Intelligence with the same discipline as paid media.
Signs influence is running on instinct.
- Creators are chosen by follower count rather than audience fit.
- Campaigns end with screenshots instead of results.
- Briefs, approvals and payments are managed by email and memory.
- There is uncertainty about licensing and disclosure requirements.
- Influence runs separately from the rest of marketing.
Strategise. Select. Activate. Measure.
- 01
Strategise
Define the role of influence within the wider growth and communication strategy.
- 02
Select
Identify and vet creators based on audience fit, credibility, relevance and brand alignment.
- 03
Activate
Manage outreach, negotiation, briefs, content coordination and campaign delivery.
- 04
Measure
Track performance against defined objectives and use results to improve future activations.
Strategy & Creator Management
The right creators, chosen for the right reasons.
Influencer Strategy
The job influence does in your growth plan, with objectives and measures.
Explore 02Creator Identification
Creators found by audience, market, language and category fit.
Explore 03Creator Vetting
Audience quality, credibility, brand safety and advertising licence status checked before outreach.
Explore 04Audience & Creator Mapping
Which creators reach which segments, with overlaps made visible.
Explore 05Outreach & Negotiation
Terms, deliverables, usage rights and timelines agreed in writing.
Explore 06Brief Development
Briefs that give creators room to be credible while protecting the message.
Explore 07Influencer Relationship Management
Relationships maintained between campaigns, not rebuilt each time.
Explore 08Creator Portfolio Development
A roster of vetted creators matched to your priorities.
ExploreCampaign & Performance Management
Delivery that is organised, compliant and measured.
Campaign Planning
Timelines, content plans, budgets and targets.
Explore 02Content Coordination
Drafts, feedback and publishing managed in one workflow.
Explore 03Approval Workflows
Clear approval stages for brand, legal and compliance review.
Explore 04Campaign Management
Day-to-day delivery, issue handling and reporting.
Explore 05Campaign Activation
Launches coordinated with paid amplification and owned channels.
Explore 06Performance Tracking
Tracked links, codes and platform data captured against objectives.
Explore 07Campaign Reporting
Results reported against agreed targets, with sources stated.
Explore 08Long-Term Ambassador Programmes
Ongoing partnerships for brands that need sustained credibility.
ExploreCompliance is part of vetting, not an afterthought.
Paid influencer activity is regulated in the region. In Saudi Arabia, creators publishing paid promotional content need a Mawthooq licence issued by the General Authority for Media Regulation. The UAE also requires licensing for paid influencer advertising. Licence status is checked during vetting, and disclosure requirements are written into every brief.
What you receive
- An influence strategy with objectives and measures
- A vetted creator shortlist with fit and licence status
- Signed terms, briefs and an approval workflow
- Campaign delivery and tracked activation
- Campaign reports against agreed targets
Reach is not the result.
Typical measures include engaged reach within the target segment, traffic and conversions from tracked links or codes, cost per result compared with paid media, and content usage rights secured. Targets are agreed per campaign, before launch.
Connected domains
- Consulting provides the positioning creators are selected against.
- Performance amplifies creator content to defined audiences.
- Automation carries creator-driven leads and codes into the CRM.
- Intelligence measures influence alongside every other channel.
Typical engagement models
Project Delivery for defined campaigns and launches. Growth Retainer for always-on creator programmes. Part of an Integrated Growth Partnership where influence is a core channel.
Direct answers
How do you choose creators?
By audience fit, credibility, audience quality, licence status and brand alignment, not follower count alone.
Can influence be measured like paid media?
Largely, yes. We set measures per objective, track activity with links and codes, and report it in the same framework as paid channels.
Do you work with smaller creators?
Yes, when audience fit and credibility matter more than raw reach.
Relevant creators. Structured execution. Measurable influence.
Turn creator activity into measurable results.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.