Data that drives the next decision.
We turn fragmented data into clear performance intelligence, connecting KPIs, attribution, reporting and analysis to the decisions that shape what happens next.
Where activity becomes evidence.
Intelligence measures what the system produces and feeds it back into strategy. It is also how Qonver's own standard is enforced: no number reaches a report until it has a defined source.
Signs the numbers can't be trusted.
- Different reports give different numbers for the same thing.
- Nobody is sure which channel is driving revenue.
- Tracking broke at some point, and no one knows when.
- Dashboards are full, but decisions still rely on opinion.
- Leadership asks questions the data can't answer.
Define. Connect. Interpret. Decide.
- 01
Define
Set the KPIs, success criteria and data sources that matter.
- 02
Connect
Bring performance data together across channels, systems and customer journeys.
- 03
Interpret
Turn reporting into insight by identifying patterns, gaps and performance drivers.
- 04
Decide
Use evidence to guide optimisation, prioritisation and the next strategic move.
Measurement & Analytics
Tracking that is correct, documented and kept that way.
Measurement Strategy
What to measure, why, where each number comes from, and who owns it.
Explore 02GA4 Architecture
Properties, events, conversions and audiences configured for your business model.
Explore 03Google Tag Manager
Tagging implemented, documented and governed so tracking stays reliable.
Explore 04Conversion Tracking
Conversions tracked consistently across site, ad platforms and CRM.
Explore 05Attribution Frameworks
An agreed, explainable way of crediting channels, with its limits stated.
Explore 06Funnel Analytics
Where people progress and where they drop out, stage by stage.
Explore 07Campaign Analytics
Campaign results read against targets and against each other.
Explore 08Customer Journey Analysis
How behaviour across touchpoints relates to conversion and value.
ExploreReporting & Decision Intelligence
Reports that lead to a decision, not just a meeting.
Marketing Dashboards
Operational views for the teams running the work.
Explore 02Executive Dashboards
The few measures leadership needs, with sources visible.
Explore 03Cross-listedKPI Frameworks
Definitions, targets, owners and review rhythm for each measure.
Explore 04Data Visualisation
Charts designed to answer a question, not decorate a report.
Explore 05Performance Analysis
What changed, why, and what it means for the next decision.
Explore 06Insight Development
Findings turned into recommendations with an owner and a test.
Explore 07AI-Assisted Insights
AI used to surface patterns and anomalies faster, checked by an analyst before anything is reported.
Explore 08Decision Support
Analysis prepared for specific decisions, such as budget shifts, market entry or channel changes.
ExploreWhat you receive
- A measurement plan and KPI dictionary (every metric defined, with its source)
- Tracking implementation and documentation
- Marketing and executive dashboards
- Analysis and insight reports with recommended actions
- An agreed review rhythm
The quality of the numbers themselves.
Intelligence is judged by tracking coverage, consistency between sources, and whether decisions are actually made from the dashboards. Consent-aware tracking is designed in from the start, in line with data-protection requirements in each market.
Connected domains
- Consulting receives the evidence for the next strategic decision.
- Performance and Influence are measured and verified here.
- Automation supplies the clean pipeline data attribution depends on.
- Digital Experience implements tracking on the site.
Typical engagement models
Project Delivery for tracking implementations and dashboards. Growth Retainer for ongoing reporting and analysis. Part of every Integrated Growth Partnership.
Direct answers
Can you audit our current tracking?
Yes, and it is often the first step. The output is a prioritised list of gaps and what each one is costing in decision quality.
Which attribution model do you use?
The one your data and decisions can support, stated with its limitations. No attribution model is the truth; an agreed, explainable one is useful.
Which dashboard tools do you build in?
Tool choice follows your existing stack and who needs to use the dashboard.
Clearer evidence. Better decisions. Continuous improvement.
Find out which of your numbers you can trust.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.