Search Marketing
Paid and organic search working from the same keyword and intent strategy.
Part of Performance, in the Qonver Growth System. Performance turns that direction into measurable demand.
Signs it is time
- Paid and organic teams target the same terms separately.
- Organic visibility is falling.
- Search demand in Arabic is under-served.
How the work runs
- 01
Research search intent in Arabic and English.
- 02
Split terms between paid and organic deliberately.
- 03
Align landing pages to intent.
- 04
Report search as one channel.
Typical outputs
Outputs depend on scope, which the diagnostic defines. Typical outputs include:
- Search intent map
- Paid and organic plan
- Combined search reporting
Measured against what it changes
Measured by qualified traffic and conversions from search, paid and organic together, read from GA4 and Google Search Console. Targets are agreed before work begins, and labelled as targets until they are achieved and verified.
- Target agreed before work begins
- Verified result every number sourced
Direct answers
Can Search Marketing be engaged on its own?
Yes. It can run as a defined project or as part of a wider Performance engagement. Either way, the work starts from how it connects to the rest of your growth system.
Start with a diagnosis.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.