E-Commerce Experiences
Product, checkout and post-purchase journeys designed for conversion.
Part of Digital Experience, in Capabilities. Digital Experience is where demand is converted, captured and measured.
Signs it is time
- Visitors browse but don't buy.
- Checkout abandonment is high.
- Post-purchase communication is missing.
How the work runs
- 01
Analyse product, cart and checkout journeys.
- 02
Design improvements to each step.
- 03
Implement them with tracking in place.
- 04
Connect post-purchase journeys to lifecycle programmes.
Typical outputs
Outputs depend on scope, which the diagnostic defines. Typical outputs include:
- Journey analysis
- Designed and implemented improvements
- E-commerce tracking
Measured against what it changes
Measured by add-to-cart, checkout completion and repeat purchase rates, read from the store platform and GA4. Targets are agreed before work begins, and labelled as targets until they are achieved and verified.
- Target agreed before work begins
- Verified result every number sourced
Direct answers
Can E-Commerce Experiences be engaged on its own?
Yes. It can run as a defined project or as part of a wider Digital Experience engagement. Either way, the work starts from how it connects to the rest of your growth system.
Start with a diagnosis.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.