Verified result
Rule
Every number, sourced. When we report performance, it is traceable to an identifiable source.
Never
An estimate presented as an outcome.
Format
[Metric] changed by [value] over [period], verified against [source].
Our standard
Proof over promises.
Claims should be understandable, attributable and defensible. We connect results to evidence, define targets clearly, and design measurement before claiming success.
Qonver has not yet published client results. This is the standard we are committing to from day one, and the one you can hold us to from the first conversation.
A claim without a source is a promise.
Growth services are full of numbers that can't be checked: percentages without a period, results without a source, and demonstrations presented as client work. Buyers have learned to discount them, and they're right to.
We would rather publish fewer numbers that hold up than more numbers that don't. A number attached to a source is proof. That is the only kind we publish.
Source. Measure. Verify.
- 01
Source
Reliable data from approved sources: GA4, ad platforms, CRM, or your own approved business data. If a number has no identifiable source, it isn't reported.
- 02
Measure
Clear metrics and reference points agreed before an engagement begins: what each metric means, how it is calculated, over what period, and against what baseline.
- 03
Verify
Every reported figure is traceable to its source, so anyone with access can check it. Traceable, transparent and defensible, or it isn't published.
Every number carries one of three labels.
Any figure in a Qonver proposal, report, presentation or public material falls into one of three categories, and is labelled as such.
Target
Rule
Clearly labelled as a target. Objectives and benchmarks are agreed before work begins. They guide the work and are never presented as results already achieved.
Never
A result claimed in advance.
Format
Benchmark target for [metric] within [period]. Not a result.
Demonstration
Rule
Never disguised as a case study. Where we show our process or a sample system, it is identified as a demonstration, not implied to be a completed client engagement.
Never
A demonstration placed alongside client work without a label.
Format
Demonstration system. Sample data. Not a client engagement.
Sources we report from.
| Source | Typically used for |
|---|---|
| GA4 and site analytics | Traffic, behaviour, on-site conversions |
| Ad platforms | Spend, reach, platform-attributed conversions |
| CRM | Leads, opportunities, pipeline, closed revenue |
| Your approved business data | Sales, orders, margin and other figures only you hold |
Where sources disagree — for example, an ad platform and the CRM counting different conversions — we report the difference and explain it, rather than choosing the more flattering number.
Lines we don't cross.
- Round up a number, or report a range as its best end.
- Present an estimate, projection or target as an achieved result.
- Present a demonstration system as a delivered client engagement.
- Use "best", "leading" or "unmatched" without a specific, sourced comparison.
- Publish client data or results without the client's permission.
- Fabricate or adjust figures inside any screenshot, chart or dashboard.
You can check our work.
- Metric definitions, sources and baselines are documented before work begins.
- Reports state the source and period of every figure.
- You keep access to the platforms and data your results come from.
- Confidential data can be redacted in anything shared externally, while the type of metric stays visible.
This website follows the same rules.
There are no client results on this site because none have been published yet. When they are, each will show its metric, period, source and client permission. Anything presented as a demonstration will be labelled as one.
Direct answers
Why not show results from previous roles or firms?
Results belong to the organisations and teams that produced them. We will publish Qonver results, with permission and sources, as they are delivered.
Do you guarantee outcomes?
No. We agree targets, label them as targets, and report against them with sourced data.
Can we audit a report?
Yes. Every figure in a Qonver report can be traced to the system it came from.
Start a conversation
Understandable. Attributable. Defensible.
Ask how we would measure your outcome.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.