Value Proposition & Positioning
Why customers should choose you, stated in a way that can be proven.
Part of Consulting, in the Qonver Growth System. Consulting sets the direction the rest of the system executes.
Signs it is time
- Customers can't tell you apart from competitors.
- Sales teams describe the offer differently.
- Price has become the only argument.
How the work runs
- 01
Analyse competitors and customer needs.
- 02
Identify the differences you can prove.
- 03
Write the value proposition by segment.
- 04
Test it with customers and sales teams.
Typical outputs
Outputs depend on scope, which the diagnostic defines. Typical outputs include:
- Value proposition by segment
- Positioning statement
- Proof points
Measured against what it changes
Measured by conversion and win rates against competitors, tracked in the CRM. Targets are agreed before work begins, and labelled as targets until they are achieved and verified.
- Target agreed before work begins
- Verified result every number sourced
Direct answers
Can Value Proposition & Positioning be engaged on its own?
Yes. It can run as a defined project or as part of a wider Consulting engagement. Either way, the work starts from how it connects to the rest of your growth system.
Start with a diagnosis.
Every engagement begins by understanding your current system before recommending the future one. Tell us where growth feels disconnected.
You don’t need a complete brief to start the conversation.